When a new product is developed and test marketed, companies often face a critical decision with respect to going to full market introduction.The technique often used by companies is their gut feeling about the success or failure of the new product.

Question

Quizplus · Accepted Answer

Companies typically use data-driven techniques, such as market research, consumer feedback, and financial analysis, rather than relying solely on gut feeling for such critical decisions.

When a New Product Is Developed and Test Marketed, Companies