BMW is a good example of a company that employs symbols, atmosphere, and creative media to compete with a positioning strategy of Image Leadership.

Question

Quizplus · Accepted Answer

BMW is known for its use of symbols, such as the iconic kidney grille, and creating a luxurious atmosphere with its high-end cars and advertising campaigns. The company positions itself as a leader in the luxury automobile industry through its focus on image and prestige. Therefore, the statement is true.

BMW Is a Good Example of a Company That Employs