An idea used in segmentation is geographic segmentation, this means ________.
A) People are different based upon where they live.
B) Geography determines ones likes and dislikes.
C) Consumer respond differently to marketing strategies and programs based on where they live.
D) The East Coast, West Coast, and Midwest are the most important market segments based upon size.
E) None of the above.

Question

Quizplus · Accepted Answer

Geographic segmentation refers to dividing the market based on geographic location, where consumers respond differently to marketing strategies and programs based on where they live. Therefore, option C is the correct answer. Options A, B, and D make incorrect statements about the concept of geographic segmentation.

An Idea Used in Segmentation Is Geographic Segmentation, This Means