Diego has compiled the results of his recent competitive analysis.Next he should use the results to create ________________, the primary reason for conducting the analysis in the first place.
A) Advertising
B) Action items
C) Strategic planning
D) Competitor analysis
E) None of the above

Question

Quizplus · Accepted Answer

The primary reason for conducting a competitive analysis is to identify areas for improvement and create action items based on the results. This allows the company to develop strategies to outperform competitors and improve their own performance in the market. Advertising and strategic planning may be components of this process, but creating actionable steps is the most important outcome. Therefore, the best choice is B) Action items.

Diego Has Compiled the Results of His Recent Competitive Analysis