An understanding of marketing beyond home markets develops over time as a company gets more international business experience.This process is referred to as the ___________.
A)Global experience curve
B)Global learning continuum
C)International experience learning curve
D)Global experience learning curve
E)International experience continuum

Question

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An understanding of marketing beyond home markets develops over time as a company gets more international business experience. This process is referred to as the global experience learning curve.

An Understanding of Marketing Beyond Home Markets Develops Over Time