Herbie recently read that Crane Airways of Japan, Kestral Airlines of Germany, Heron Air of Australia, and Egret Airways of India are allowing code sharing, allowing passengers to fly on any of the airlines, sharing frequent flyer miles and giving each other logistical support.Herbie had just learned in his Global Marketing class that this arrangement is known as a _________.
A) Franchise
B) Joint venture
C) Joint venture with minority ownership
D) Strategic alliance
E) Licensing

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The Answer of Herbie recently read that Crane Airways of Japan, Kestral Airlines of Germany, Heron Air of Australia, and Egret Airways of India are allowing code sharing, allowing passengers to fly on any of the airlines, sharing frequent flyer miles and giving each other logistical support.Herbie had just learned in his Global Marketing class that this arrangement is known as a _________.
A) Franchise
B) Joint venture
C) Joint venture with minority ownership
D) Strategic alliance
E) Licensing

Herbie Recently Read That Crane Airways of Japan, Kestral Airlines