Erin, a tenacious entrepreneur, has grown her closet organizer company to $20 million in sales and has 65 employees.She has directed the firm's marketing since its inception and believes she instinctively knows which marketing efforts will bring success.Her new assistant Heather, who just completed a Marketing Management course, wants to find a way to measure results.What should Heather say to Erin to convince her this is necessary?

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The Answer of Erin, a tenacious entrepreneur, has grown her closet organizer company to $20 million in sales and has 65 employees.She has directed the firm's marketing since its inception and believes she instinctively knows which marketing efforts will bring success.Her new assistant Heather, who just completed a Marketing Management course, wants to find a way to measure results.What should Heather say to Erin to convince her this is necessary?

Erin, a Tenacious Entrepreneur, Has Grown Her Closet Organizer Company