Low-value generics in which a competitive market with many potential suppliers exists should emphasize total delivered price.

Question

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When a competitive market exists for low-value generics, the emphasis should be on total delivered price, as it is the key factor in the customer's decision-making process. In this scenario, customers are looking for the best deal, and therefore, suppliers need to focus on delivering the lowest possible price while maintaining quality standards.

Low-Value Generics in Which a Competitive Market with Many Potential