The exporter that offers "open account" terms is less likely to clinch a sale than one that offers more secure terms,such as "letter of credit" terms.

Question

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Offering "open account" terms is generally more attractive to buyers because it involves less risk and cost for them, potentially making the sale more likely compared to more secure terms like "letter of credit," which are safer for the seller but more cumbersome and expensive for the buyer.

The Exporter That Offers "Open Account" Terms Is Less Likely