Warner Bros.created interest in the movie "Batman: The Dark Knight" not by spending money on traditional advertising tools such as print or television advertising,but by using a technique called _____ to create a buzz about the movie using word of mouth or Internet social networks.

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Warner Bros. used viral marketing to create interest in the movie "Batman: The Dark Knight" by leveraging word-of-mouth and internet social networks to generate buzz about the film. This technique relies on individuals sharing information about the movie with their personal networks, which can quickly spread and generate a lot of buzz without needing traditional advertising channels.