John Smith is the CEO of Really Big Corporation and Joe Jones is his sales manager.John requires monthly total sales projections while Joe needs weekly sales figures across product lines.This demonstrates the importance of _____________ in a market information system.

Question

Quizplus · Accepted Answer

The case highlights the need for flexibility in the market information system as different stakeholders have different information requirements. John needs monthly sales projections while Joe needs weekly sales figures. A flexible information system can cater to the varying needs of different stakeholders.

John Smith Is the CEO of Really Big Corporation and Joe