The marketing managers of Brand Z Shoes has a clearly defined their research problem as "If we increase our promotions expenditures by what percent will it increase sales?" They have also decided that they need primary data to answer this question; _______ research would be the best approach to collecting this primary data.

Question

Quizplus · Accepted Answer

Quantitative research is the best approach to collecting primary data when the research problem involves determining the extent and magnitude of a relationship between two or more variables. In this case, the research problem involves determining the percentage increase in sales resulting from an increase in promotional expenditures, which is a quantitative relationship.

The Marketing Managers of Brand Z Shoes Has a Clearly