Companies that view the world as a single market with different segments are engaged in ___________________.

Question

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Companies that view the world as a single market with different segments are engaged in global marketing. This approach involves looking at the world as a whole and identifying commonalities among consumers in various regions or countries. Companies that engage in global marketing often create standardized products and promotions that can be used across multiple markets with relatively minor adaptations. This approach can help companies achieve economies of scale, but it also requires a deep understanding of the various cultural, economic, and regulatory factors that can affect a product's success in different markets.

Companies That View the World as a Single Market with Different