The capital budgeting framework is useful to managers for evaluating the lifetime value of customers as well as the benefits from customer-focused strategies.

Question

Quizplus · Accepted Answer

The capital budgeting framework is a financial tool that helps managers assess the profitability and feasibility of long-term investments. This framework can also be used for evaluating the lifetime value of customers and the potential benefits of customer-focused strategies, such as retention programs or personalized marketing approaches. Therefore, the statement is true.

The Capital Budgeting Framework Is Useful to Managers for Evaluating