One of the Key Challenges in Intercultural Negotiation Is Ethnocentrism

One of the key challenges in intercultural negotiation is ethnocentrism which refers to:

A) genocide (i.e.,the killing of people from different cultures)
B) the unwarranted positive beliefs about one's own group relative to other groups
C) separatism (i.e.,the tendency for a culture to withdraw from other cultures and act independently)
D) the blending of different cultures in a way that creates a "melting pot," or mix of different cultures