Which of the following statements regarding "quality" is false?
A) Quality is often defined as meeting or exceeding customers' expectations.
B) Quality requires that a product be reliable and durable and that these features be provided at a competitive price.
C) Studies have found that companies that spend less on quality costs have higher operating income than those companies who spend more on quality costs.
D) Improving quality often falls under the customer perspective of the balanced scorecard.

Question

Quizplus · Accepted Answer

Studies have actually found the opposite to be true. Companies that invest in quality often see long-term benefits such as increased customer satisfaction and loyalty, improved reputation, and reduced costs from rework and customer complaints.

Which of the Following Statements Regarding "Quality" Is False