Merlin Frodo has been doing custom piercings and tattoos for over thirty years.His home and place of business is a garage in the harbor district of Seattle,Washington.He keeps meticulous records of every job he has ever completed.These have been entered into a computerized accounting information system that his accountant refers to as a "data warehouse." Merlin is considering adding scarification to his service offerings and has asked his accountant to identify past customers who might be likely candidates for this service.Merlin wants his accountant to engage in
A)customer auditing.
B)customer resource management.
C)data mining.
D)enterprise resource planning.

Question

Quizplus · Accepted Answer

Merlin's accountant is being asked to use data mining techniques to search through the stored customer data to identify potential customers who may be interested in the new service offering of scarification. Data mining involves the extraction of valuable information from large volumes of data, which is exactly what Merlin needs to find potential customers.

Merlin Frodo Has Been Doing Custom Piercings and Tattoos for Over