actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)__________, (2)select target markets, (3)find points of difference,and (4)position the product.

Question

Quizplus · Accepted Answer

Market product focus and goal setting involve setting market and product goals, identifying target markets, finding points of difference, and positioning the product. Identifying industry trends (A) and researching customers (B) are important steps in the planning phase, but they do not specifically belong to Step 2. Developing the program's marketing mix (D) and developing the budget (E) are steps that come after market product focus and goal setting. Therefore, the best choice is C.

Actions Taken During Market Product Focus and Goal Setting,Step 2