Figure 22-3 -A Recent Survey,responding Firms Reported That on Average They Used

Figure 22-3
-a recent survey,responding firms reported that on average they used eight metrics to measure their innovation.Figure 22-3 above shows that among firms that use more than three different innovation metrics,they use two different kinds-output metrics and input metrics.Which of the following is an input metric?

A) number of ideas or concepts in the pipeline
B) number of new products or services launched
C) return on assets (ROA) in the pipeline
D) customer satisfaction with new products or services
E) revenue growth due to new products or services