Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils specifically created for pets under three months of age. In terms of the market-product grid framework, adding a line of pet food for mature dogs, cats, rabbits, and gerbils will result in a __________ strategy that will provide Loving Care Pets with increased marketing efficiencies.

Question

Quizplus · Accepted Answer

Market specialization is a strategy that focuses on a specific market segment and offers a variety of products to meet the needs of that segment. In this case, Loving Care Pets is currently focused on the market segment of pets under three months of age. By adding a line of pet food for mature dogs, cats, rabbits, and gerbils, Loving Care Pets would be expanding its target market to include pets of all ages. This would allow Loving Care Pets to achieve increased marketing efficiencies by targeting a broader audience with a more comprehensive product line.

Loving Care Pets Manufactures Food for Dogs, Cats, Rabbits, and Gerbils