greatest marketspace opportunity for Seven Cycles lies in its potential for creating _________.
A) form utility
B) time utility
C) price utility
D) place utility
E) possession utility

Question

Quizplus · Accepted Answer

Seven Cycles specializes in custom-made bicycles that are tailored to the individual needs and preferences of customers. This level of customization creates form utility, which is the value added to a product or service by modifying its shape or design to better meet the needs of customers. By focusing on form utility, Seven Cycles can differentiate itself from competitors and appeal to customers who prioritize a personalized product.

Greatest Marketspace Opportunity for Seven Cycles Lies in Its Potential