Matthew is planning a trip to Mexico for spring break.Around midnight,he decides to log on to the computer in his dorm room to book his flight through Orbitz,an airline,car rental,and lodging electronic reservation system,.It takes him about 5 seconds to connect to Orbitz,where he is prompted to enter his preferred travel dates and times and to specify which of several criteria,such as schedule or price,is most important to him.Matthew is on a tight budget,so he checks the prices of several flights.A second or two after submitting this information,data about several flights on various airlines,arranged from least to most expensive,appear on his computer screen.He requests seats on the connection that best meets his budget and scheduling preferences,and receives instantaneous confirmation of his reservation.After providing his credit card number,he prints out a copy of his itinerary.The total time to complete the transaction is less than five minutes.Orbitz created customer value for Matthew by contributing to which of the following utilities?
A) time utility
B) place utility
C) possession utility
D) form utility
E) all of these

Question

Quizplus · Accepted Answer

Orbitz provided all four utilities of customer value: time utility by allowing Matthew to quickly and easily book his trip from his dorm room; place utility by offering a variety of flights and accommodations from different locations; possession utility by confirming his reservation and providing him with a printed itinerary; and form utility by offering a user-friendly electronic reservation system.

Matthew Is Planning a Trip to Mexico for Spring Break