process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases is referred to as __________.
A) a choiceboard
B) collaborative filtering
C) connectivity
D) interactive marketing
E) personalization

Question

Quizplus · Accepted Answer

The process described here is collaborative filtering, which uses data from past purchases to group individuals with similar interests and predict future purchases. A choiceboard is a tool used to give consumers a way to customize and personalize their purchases. Connectivity refers to the use of technology to connect businesses and consumers. Interactive marketing involves engaging consumers and creating two-way communication. Personalization refers to tailoring marketing messages to an individual's specific needs or preferences.

Process That Automatically Groups People with Similar Buying Intentions,preferences,and Behaviors