Permission marketing refers to
A) the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
B) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
C) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
D) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
E) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.

Question

Quizplus · Accepted Answer

Permission marketing is the practice of getting a consumer's consent to receive promotional emails and advertising based on personal data acquired from the consumer. This approach allows marketers to tailor their messaging to individual preferences and interests while also respecting privacy and building trust with consumers.

Permission Marketing Refers to