Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) __________; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single;and (6) e-bivalent newbies.
A) drifting surfers
B) desktop veterans
C) hunter-gatherers
D) media movers
E) digital collaborators
Correct Answer:
Verified
Q99: To gauge stickiness, a company monitors
A)the average
Q105: Married couples with children at home who
Q106: The online consumer lifestyle segment called "click-and-mortar"
A)are
Q107: The online consumer lifestyle segment called "brand
Q108: The largest online consumer lifestyle segment is
Q110: The online consumer lifestyle segment called "hunter-gatherers"
A)rarely
Q111: Harris Interactive,a large U.S.research firm,has identified six
Q112: Which of the following statements regarding the
Q113: To gauge stickiness,companies use the following formula:
A)Average
Q114: Harris Interactive,a large U.S.research firm,has identified six
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