online consumer segment that consists of young,affluent,and single online consumers who bank,play games,and spend more time online than any other segment is referred to as
A) hunter-gatherers.
B) click-and-mortar.
C) brand loyalists.
D) hooked, online, and single.
E) time-sensitive materialists.

Question

Quizplus · Accepted Answer

The characteristics mentioned in the question such as young, affluent, and single who spend more time online than any other segment fit the description of the "hooked, online, and single" consumer segment. The other options such as hunter-gatherers, click-and-mortar, and brand loyalists do not accurately describe this particular segment. "Time-sensitive materialists" is not a commonly recognized consumer segment.

Online Consumer Segment That Consists of Young,affluent,and Single Online Consumers