interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as
A) chat assistance.
B) blog assistance.
C) tweet assistance.
D) choice assistance.
E) bot assistance.

Question

Quizplus · Accepted Answer

The term that describes the interactive capabilities of internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is "choice assistance." It refers to the use of digital tools such as websites, mobile apps, and social media platforms to enable customers to customize their experience, ask questions, and make informed decisions based on relevant information provided by the marketer. The other options, chat assistance, blog assistance, tweet assistance, and bot assistance, all describe specific types of digital engagement tools, but do not encompass the broader concept of choice assistance in the same way.

Interactive Capabilities of Internet-Enabled Technologies That Invite Customers to Engage