Which of the following statements about promotional websites is NOT true?
A) Promotional websites can be used to support a company's traditional marketing channel.
B) Promotional websites provide information on how items can be used and where they can be purchased.
C) Promotional websites are effective in generating interest in and trial of a company's products.
D) Promotional websites can cannibalize sales.
E) Promotional websites advertise and promote a company's products and services.

Question

Quizplus · Accepted Answer

Promotional websites are not typically designed to cannibalize sales, as they are meant to support and enhance a company's overall marketing efforts. Instead, they aim to increase brand awareness, generate interest in products or services, and provide useful information to potential customers. While it is possible for a promotional website to negatively impact sales in some cases, this is not a common goal or outcome.

Which of the Following Statements About Promotional Websites Is NOT