Personal selling serves three major roles in a firm's overall marketing effort.Salespeople: (1)are the critical link between a firm and its customers; (2)__________; and (3)may play a dominant role in a firm's marketing program.

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Salespeople are often the primary point of contact for customers, and as such, they represent the company in the eyes of consumers. This means that their interactions can have a significant impact on the customer's perception of the company and its products or services. Additionally, salespeople may be responsible for implementing various elements of a firm's marketing program, such as delivering promotional messages or guiding customers through the sales process. While they may not be directly involved in research and development, target market selection, or other aspects of marketing, their role is still critical to the overall success of a firm's marketing efforts.

Personal Selling Serves Three Major Roles in a Firm's Overall