Which of the following is the best marketing strategy for promoting Betty Crocker products using social media?
A) create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products.
B) monitor e-mail for customer complaints and respond promptly with a 50% discount coupon
C) hold a cooking contest to generate new recipes using Betty Crocker products
D) produce commercials incorporating images of Betty Crocker cooking with Julia Child
E) produce a movie featuring a female or male cooking her/his way through all the recipes in the latest edition of the Betty Crocker cookbook

Question

Quizplus · Accepted Answer

Creating a blog featuring recipes using Betty Crocker products is the best marketing strategy as it would not only promote the product but also provide valuable content to the customers. This would attract potential customers and also retain existing ones by providing them with interesting and relevant content. It also helps in creating a brand image that resonates with customers who are interested in trendy dishes. Other options may not be as effective as they either do not provide any value to the customers or may be intrusive.

Which of the Following Is the Best Marketing Strategy for Promoting