a brand manager wanted to use LinkedIn to promote his or her brand,the best way would be to
A) monitor profiles for negative mentions of their brand.
B) create a profile for their brand.
C) use profiles of company employees for business-to-business image building.
D) try to accumulate online "followers" for the business.
E) buy ad space on the LinkedIn website.

Question

Quizplus · Accepted Answer

Using profiles of company employees for business-to-business image building is effective on LinkedIn, as it is a professional networking platform where employee advocacy can enhance brand reputation and reach within industry circles.

A Brand Manager Wanted to Use LinkedIn to Promote His