Social media advertising is helpful to brand managers because consumers are __________.

Question

Quizplus · Accepted Answer

Social media advertising allows for active engagement with consumers who not only receive the advertising messages but can also respond and create user-generated content (UGC) that can be shared with friends and advertisers. This engagement can provide valuable insights into consumer behavior and preferences, helping brand managers to better target their messaging and improve their marketing strategies.

Social Media Advertising Is Helpful to Brand Managers Because Consumers