Performance measures for output and revenues for social media are
A) less specific than those for traditional media.
B) easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
C) easiest to track using Twitter.
D) more specific than those for traditional media.
E) the same as for traditional media.

Question

Quizplus · Accepted Answer

Social media platforms provide detailed analytics and metrics that allow for more specific tracking of user engagement, reach, and conversion rates compared to traditional media.

Performance Measures for Output and Revenues for Social Media Are