is the best way a brand manager might deal with "key influencers" during a social media attack on a brand?
A) Respond with aggression to get them to back down.
B) Ignore them and they will stop commenting.
C) Undermine their credibility by emphasizing the fact that they are not "experts."
D) Communicate directly and honestly.
E) Accept whatever solution they offer, as they will not cooperate any other way.

Question

Quizplus · Accepted Answer

The best way for a brand manager to deal with "key influencers" during a social media attack on a brand is to communicate directly and honestly. This means acknowledging any mistakes, addressing their concerns, and providing a solution or plan to resolve the issue. By doing so, the brand can hopefully regain the trust and support of the influencer and their followers. Responding with aggression (A) would only escalate the situation, ignoring them (B) would likely make it worse, and undermining their credibility (C) would only create more negativity. Accepting whatever solution they offer (E) may not be feasible, but it can be beneficial to consider their recommendations and incorporate them into the resolution plan if possible.

Is the Best Way a Brand Manager Might Deal with "Key