T-Mobile's 2010 holiday TV ad featuring Chuck Norris unexpectedly surpassed expectations of success by becoming popular not only in the Czech network but in neighboring Poland and Slovakia as well.While this started as a __________ marketing strategy targeted as a single country,it crossed country boundaries and became a global marketing strategy.
A) intracultural
B) multidomestic
C) intercultural
D) convergence
E) social network
Correct Answer:
Verified
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