paid form of nonpersonal communication about an organization,product,service,or idea by an identified sponsor is referred to as __________.

Question

Quizplus · Accepted Answer

Advertising is a paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.

Option A, Publicity, is similar to advertising but it involves nonpaid media attention such as news articles, mentions in TV shows/ movies, and social media posts.

Option B, Sales promotion, is a short-term incentive designed to encourage people to purchase or take some specific action related to a product or service.

Option D, Personal selling, involves a salesperson engaging directly with individuals, usually in person or over the phone, to persuade them to buy a product or service.

Option E, Direct marketing, involves communicating a message directly to customers, usually through email, mail, or telephone calls.

Paid Form of Nonpersonal Communication About an Organization,product,service,or Idea by an Identified