Got Milk? Ad
-Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice.The goal of these ads is to increase demand for orange juice as compared to other beverages.This is an example of a __________ advertisement.

Question

Quizplus · Accepted Answer

The "To Your Health" campaign is designed to increase demand for orange juice over other beverages, which makes it a competitive institutional advertisement. This type of advertising aims to promote the benefits of a product category (orange juice) over competing categories (other beverages).

Got Milk? Ad -Florida Department of Citrus Developed the "To Your Health" Campaign