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1990,a 30-Second Ad During the Super Bowl Cost $700,000

Question 77

Multiple Choice

1990,a 30-second ad during the Super Bowl cost $700,000.By 2011,the cost had soared to $3 million for a 30-second spot.The MOST LIKELY reason for the escalating cost is that


A) the number of TV viewers for the Super Bowl is growing.
B) the ads are much more elaborate.
C) the NFL knows advertisers will pay more.
D) the ad agencies have dramatically increased their fees.
E) the companies that create Super Bowl ads do not have to run any other ads all year long.

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