owners of a small toy store with a limited advertising budget were very concerned about spending their advertising dollars wisely.One of their primary advertising goals was to expose customers in a limited market area to their advertising messages as often as possible.The owners of the toy store were concerned with

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The owners' primary advertising goal is to expose customers in a limited market area to their messages as often as possible. This indicates that they are more concerned with the frequency, or the number of times their message will be seen by their target audience, than the reach, or the number of people who will see it. The other options, gross rating points (C), cost per thousand (D), and ratings (E), are not relevant to the owners' specific advertising goal.

Owners of a Small Toy Store with a Limited Advertising