California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends.The ads ask readers to log onto www.pistachios.org to register to win 100 pounds of pistachios for a year plus a trip to California.The association is using a __________ to measure the effectiveness of its ads.

Question

Quizplus · Accepted Answer

The campaign is using a sweepstakes to measure the effectiveness of its ads, as participants are required to register online to be entered into a drawing to win the prize.

California Pistachio Growers Association Has an Ongoing Ad Campaign in Which