Question 1

advantage of using billboards as an advertising medium is

Accepted Answer

Billboards are considered a relatively low-cost advertising medium compared to other forms like TV or print, making them an attractive option for many advertisers.

Question 2

Software programs called _________,are a form of click fraud where the software is used to produce automatic clicks on ads.

Accepted Answer

Clickbots are software programs specifically designed to generate fraudulent clicks on online advertisements. The other options are not commonly used terms to describe this type of fraud.

Question 3

form of click fraud is called "PTR," which is an acronym for

Accepted Answer

PTR stands for Paid-to-Read, where individuals are paid to click and view ads, which can lead to click fraud.

Question 4

Which of the following statements regarding billboards is MOST accurate?

Accepted Answer

Billboards are most effective as a supplemental reinforcement for well-known products, as they serve as a reminder and reinforcement of the product. However, they may not be as effective for pioneering product advertising or for smaller local firms due to their high cost. While billboards may catch a driver's attention, they can also be a driving hazard if they cause distractions. The effectiveness of billboards may vary depending on the location, but there is no strong evidence to suggest that they are more effective in rural areas than in metropolitan areas.

Question 5

traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options-in airports,doctors' offices,health clubs,or theaters,which are referred to as __________.

Accepted Answer

The nontraditional advertising options mentioned in the question, such as airports, doctors' offices, and theaters, are examples of place-based media, making option E the correct choice. Option A, remote media, typically refers to media that can be accessed from a distance, such as television or radio. Option B, electronic advertising, is too broad and could include both traditional and nontraditional options. Option C, product placements, specifically refers to placing products within TV shows or movies, which is not the same as the nontraditional options mentioned in the question. Option D, cooperative advertising, involves two or more companies sharing the cost and benefit of an advertisement, which is not relevant to the question.

Question 6

There are three key factors when choosing among place-based media options for an advertising campaign: (1)the media habits of the target audience; (2)the product's attributes; and (3)__________.

Accepted Answer

Cost is a crucial factor in choosing media options as it affects the budget and overall feasibility of the advertising campaign.

Question 7

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the site to keep them free.This practice is called _________.

Accepted Answer

The answer of Click fraud can occur when legitimate website...

Question 8

There are three key factors when choosing among place-based media options for an advertising campaign: (1)__________; (2)the product's attributes; (3)and cost.

Accepted Answer

The media habits of the target audience are crucial in choosing the appropriate place-based media option. It is important to understand where the target audience spends their time and what media channels they use the most to effectively reach them.

Question 9

most common form of outdoor advertising is/are __________.

Accepted Answer

Billboards are the most common form of outdoor advertising due to their high visibility and ability to reach large audiences. Transit advertising on buses and trains also has a significant presence, but tends to be more localized. Point-of-purchase displays, kiosks, and in-store signage are more commonly used within retail environments.

Question 10

Which of the following statements regarding transit advertising is MOST accurate?

Accepted Answer

Heavy travel times, when audiences are the largest, are not conducive to reading transit advertising copy because people are often focused on getting to their destination and may not have the time or inclination to read advertisements.

Question 11

traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options called place-based media or _________.

Accepted Answer

Place-based media refers to out-of-home advertising options such as billboards, transit advertising, and digital displays that can reach consumers on the go. These options have become more popular with advertisers as traditional media has become more expensive and cluttered. Therefore, the best choice is A - out-of-home advertising.

Question 12

Which of the following statements regarding billboards is MOST accurate?

Accepted Answer

Billboard sites depend on traffic patterns and sight lines. The location of billboards is crucial for their effectiveness, as they need to be placed where they will be seen by a large number of people. Traffic patterns and sight lines play a significant role in determining the optimal location for billboards. This makes it important for advertisers to carefully select the location of billboards to ensure maximum visibility and impact.

Question 13

terms of scheduling advertising,purchase frequency refers to

Accepted Answer

The answer of terms of scheduling advertising,purchase frequency refers to
...

Question 14

Messages on the interior and exterior of buses,subway cars,and taxis are referred to as

Accepted Answer

Messages on the interior and exterior of buses, subway cars, and taxis are known as transit advertising. This refers to advertising that appears on or in public transportation vehicles and facilities.

Question 15

terms of scheduling advertising,buyer turnover refers to

Accepted Answer

Buyer turnover refers to how often new buyers enter the market to buy a product, which is important in scheduling advertising to reach and target new potential customers.

Question 16

Several hospitals placed signs on the inside door of ladies' bathroom stalls encouraging women to seek help if they are being abused.The signs included information and contact numbers for immediate help.This is an example of __________.

Accepted Answer

The placement of signs in the bathrooms of hospitals is an example of place-based media. This type of advertising targets audiences in specific locations where they are more likely to need or benefit from the information provided. In this case, the signs are intended to reach women who may be experiencing abuse and are seeking help.

Question 17

advantage of using billboards as an advertising medium is

Accepted Answer

The advantage of using billboards is its high visibility, as it can attract the attention of a large number of people passing by, making it a suitable advertising medium for creating brand awareness.

Question 18

Orlando uses a wireless system to receive advertising for flat-screen monitors mounted in its 240 buses.These ads are examples of __________.

Accepted Answer

The advertising received by Orlando through a wireless system for the flat-screen monitors mounted in its buses is an example of transit advertising. Transit advertising is the type of advertising that reaches consumers while they are on public transportation, such as buses and subways.

Question 19

advantage of using billboards as an advertising medium is

Accepted Answer

Billboards have good reach and frequency as they are often located in high traffic areas and can be seen by many people multiple times. This makes them a particularly effective medium for raising brand awareness and reaching a large audience.

Question 20

Buses in some cities are often completely painted as an ad for a particular product.The entire bus may be purple,orange,or lime green with the message painted on screens that cover the windows as well as the body of the bus.These ads are examples of __________.

Accepted Answer

The answer of Buses in some cities are often completely...

Quiz 18: Advertising, Sales Promotion, and Public Relations

advantage of using billboards as an advertising medium is

Software programs called _________,are a form of click fraud where the software is used to produce automatic clicks on ads.

form of click fraud is called "PTR," which is an acronym for

Which of the following statements regarding billboards is MOST accurate?

traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options-in airports,doctors' offices,health clubs,or theaters,which are referred to as __________.

There are three key factors when choosing among place-based media options for an advertising campaign: (1) the media habits of the target audience; (2) the product's attributes; and (3) __________.

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the site to keep them free.This practice is called _________.

There are three key factors when choosing among place-based media options for an advertising campaign: (1) __________; (2) the product's attributes; (3) and cost.

most common form of outdoor advertising is/are __________.

Which of the following statements regarding transit advertising is MOST accurate?

traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options called place-based media or _________.

Which of the following statements regarding billboards is MOST accurate?

terms of scheduling advertising,purchase frequency refers to

Messages on the interior and exterior of buses,subway cars,and taxis are referred to as

terms of scheduling advertising,buyer turnover refers to

Several hospitals placed signs on the inside door of ladies' bathroom stalls encouraging women to seek help if they are being abused.The signs included information and contact numbers for immediate help.This is an example of __________.

advantage of using billboards as an advertising medium is

Orlando uses a wireless system to receive advertising for flat-screen monitors mounted in its 240 buses.These ads are examples of __________.

advantage of using billboards as an advertising medium is

Buses in some cities are often completely painted as an ad for a particular product.The entire bus may be purple,orange,or lime green with the message painted on screens that cover the windows as well as the body of the bus.These ads are examples of __________.