promotional mix includes advertising,personal selling,__________,public relations,and direct marketing.

Question

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The five components of the promotional mix are advertising, personal selling, sales promotion, public relations, and direct marketing. Out of the given options, only sales promotion is a part of the promotional mix. Publicity, infomercials, merchandising, and word-of-mouth may contribute to marketing efforts, but they are not specific components of the promotional mix.

Promotional Mix Includes Advertising,personal Selling,__________,public Relations,and Direct Marketing