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The Communication Process,the 18- to 34-Year-Old Men Who See a NASCAR

Question 54

Multiple Choice

the communication process,the 18- to 34-year-old men who see a NASCAR TV commercial advertising P&G's Old Spice High Endurance antiperspirant are called __________.


A) purchasers
B) the target market
C) wasted coverage
D) receivers
E) encoders

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