promotional objective of the maturity stage of the product life cycle is to __________.

Question

Quizplus · Accepted Answer

The promotional objective of the maturity stage is to remind customers about the product and its benefits, in order to maintain or increase market share. The product is already well-established and the focus is on retaining loyal customers and encouraging repeat purchases. Informing, persuading, swaying, or convincing customers may be more appropriate in the introduction or growth stages of the product life cycle.

Promotional Objective of the Maturity Stage of the Product Life