Pharmaceutical companies now spend more than $4 billion annually on __________ prescription drug advertising to complement traditional personal selling and free samples directed only at doctors.

Question

Quizplus · Accepted Answer

The phrase "direct-to-consumer" in the given sentence specifically refers to advertising prescription drugs to consumers, rather than solely focusing on marketing to doctors. This is also supported by the fact that pharmaceutical companies are spending more than $4 billion annually on this kind of advertising, indicating a significant investment in reaching a wider audience beyond medical professionals. Therefore, option D, "direct-to-consumer," is the best choice. The other options do not accurately describe the type of advertising being discussed in the sentence.

Pharmaceutical Companies Now Spend More Than $4 Billion Annually on __________