the hierarchy of effects,the consumer's actual first purchase and use of the product or brand is referred to as the _________ stage.

Question

Quizplus · Accepted Answer

The hierarchy of effects model suggests that consumers pass through sequential stages, namely awareness, interest, evaluation, trial, and finally, adoption. The trial stage involves the consumer's actual purchase and use of the product or brand. Therefore, the best choice is E, trial.

The Hierarchy of Effects,the Consumer's Actual First Purchase and Use