best approach to budgeting is objective and task budgeting,whereby the company determines its promotion objectives,outlines the tasks to accomplish these objectives,and

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Objective and task budgeting involves determining the cost of performing specific tasks to achieve promotion objectives. Therefore, the best approach is to determine the promotion cost of performing these tasks, as outlined in option C. Option A involves relying solely on the ad agency's estimate, which may not align with the company's objectives and tasks. Option B involves asking the media to propose a program, which may not align with the company's objectives and tasks either. Option D involves determining spending levels based on top management's preferences, which may not align with the cost of performing specific tasks. Option E involves surveying customers, which may not provide accurate information about appropriate spending levels.

Best Approach to Budgeting Is Objective and Task Budgeting,whereby the Company