Smith is an avid fly fisherman who lives in Deer Key,FL.For his hobby,Jim needs large rubber rafts,hip waders,special fishing rods,reels,line,and an assortment of fishing tackle and lures.There are no sporting goods stores in Deer Key,so Jim orders his fishing supplies from a L.L.Bean catalog.His supplies are generally delivered to his home within 72 hours.Jim is using a __________ to satisfy his fishing supply needs.

Question

Quizplus · Accepted Answer

Jim is ordering his fishing supplies through a catalog, which is a form of direct-mail marketing. The supplies are then delivered directly to his home, making it a convenient option for him. The fact that the supplies are delivered within 72 hours suggests that the marketer has a quick response time, but the primary method of marketing in this case is through mail-order catalogs.

Smith Is an Avid Fly Fisherman Who Lives in Deer