A wholesaler is an intermediary who sells to other intermediaries, usually to retailers in consumer markets. They take ownership of the manufacturer's products and then sell them in bulk to retailers at a reduced price, allowing retailers to mark up the price for profit while still offering competitive prices to consumers.

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Wholesaler Refers to

Question 17

Multiple Choice

wholesaler refers to

A) independent firms or individuals whose principal function is to bring buyers and sellers together.
B) any intermediary who takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services.
C) an intermediary who sells to other intermediaries, usually to retailers in consumer markets.
D) an intermediary who sells to consumers.
E) a manufacturing "matchmaker" who actively seeks out potential consumers and brings them to retailers.

Correct Answer: