__________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,who carbonate it,and market the finished product to retailers.

Question

Quizplus · Accepted Answer

In this scenario, the manufacturer is only selling its concentrate to wholesalers who then market it to retailers. This is an example of a manufacturer-sponsored wholesale franchise system. Option D of a manufacturer-sponsored retail franchise system does not apply because the manufacturer is not directly marketing the finished product to retailers. Options A and B of service-sponsored franchise system and service-sponsored retail franchise system are not applicable to the soft drink industry. Option E of administered vertical marketing system is also not applicable because the manufacturer is not controlling the entire distribution channel.

__________ Is Common in the Soft Drink Industry Where the Manufacturer